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Glossary of digital marketing terms

Digital marketing has long outpaced traditional marketing methods. So it's time to add innovative marketing terms to our vocabulary that are not universally understood, but are increasingly heard in public. Here are 10 terms that will help you navigate digital marketing terminology and make the most optimal online advertising decisions like a real ace.

1. SEO (Search Engine Optimisation) is the process of optimising a website for search engines to increase organic traffic to the website.

2. PPC (Pay-Per-Click) - A method of advertising on the internet where you pay for clicks on an advert, banner or other form of advertising that directs traffic to a website, rather than the display of the advert itself.

3. CTA (Call-to-Action) - a button that is often integrated into websites or social media advertising to influence people's actions. The button can be named with words such as 'buy', 'register', 'get', etc. The button is presented in different forms to encourage one or other action. This could be ordering a service or newsletter, registering, taking advantage of a promotion, etc.

4. Landing page - a separate page on a website to which an advertisement is directed. Imagine that an online shop selling household goods advertises the keyword "washing powder". People who see this advertisement and click on it will be redirected directly to the 'washing powder' page.

5. A/B testing is a special test that compares two different versions of an advertising campaign or website to determine their effectiveness. Both variants are run simultaneously to determine their exact performance and to select the optimal one.

6. CTR (Click-Through-Rate) is an important indicator to measure the effectiveness of advertising. In short, it is the ratio between the number of impressions and the number of clicks on an advertisement. This indicator shows the number of people who have seen the advert, have shown interest in the advert and have taken the action of clicking on it.

7. Conversion - useful actions taken by a visitor browsing a website, such as signing up for a newsletter, going to different pages on the website, adding a product to the basket, etc. Conversion optimisation can help to identify problem areas on the website that are causing the loss of traffic and analyse visitor behaviour.

8. Bounce rate - bounce rate, which shows the amount of visitors who have not been interested in your website and have left without taking any action. This indicator helps to objectively assess the usefulness of the website and its value. The higher the bounce rate, the less interesting the website is to the visitor.

9. Adwords - one of the most effective advertising tools on the Internet, which displays an advertisement with certain keywords at the top, bottom or side of a Google search engine page. It is a paid advertisement that is usually set against a background of other colours.

10. Keyword - the most important word or phrase that represents the product or service being sold. Keywords are very important when optimising a website for search engines or when designing an advertisement to attract traffic for a particular product or service.

It is said that what you learn, you don't carry on your shoulders. Remember these terms and apply what you learn to your business.



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